Name of the Journal : CHRISARCH Starting Year : 2025 December Frequency : Annual Format of Publication : Online Subject : Multi Disciplinary Language : English Chrisarch is a peer-reviewed, multidisciplinary academic journal published by Christ College, Vizhinjam. The journal is dedicated to fostering scholarly excellence by providing a dynamic platform for researchers, academicians, and professionals across diverse disciplines to publish their original research, critical reviews, and theoretical perspectives. Rooted in the vision and values of Christ College, Chrisarch encourages innovative thinking and knowledge-sharing that transcends traditional academic boundaries. The journal welcomes submissions from a wide range of subjects. Aim: The Chrisarch Multi-disciplinary Journal aims to provide a platform for researchers, academicians, scholars, and students to publish high-quality research and promote academic discussion across various disciplines. The journal seeks to encourage innovative ideas, critical thinking, and scholarly research that contribute to the advancement of knowledge and the development of society. It focuses on promoting interdisciplinary research and supporting the dissemination of academic work at both national and international levels. Scope: The Chrisarch Multi-disciplinary Journal welcomes original research articles, review papers, case studies, and short communications from diverse academic fields. The journal encourages contributions that address contemporary issues, emerging trends, and theoretical as well as empirical studies. It aims to cover a broad range of subjects including commerce, management, social sciences, humanities, and interdisciplinary studies. The journal is committed to maintaining academic integrity and providing a platform for meaningful scholarly exchange among researchers and professionals. Objectives of Chrisarch: To promote multidisciplinary academic research To offer a platform for sharing knowledge and best practices To contribute to the academic development of emerging scholars To publish high-quality, ethical, and impactful research Key Features: Annual Publication ISSN Applied (Update once issued) Open access and digitally available Double-blind peer review process No publication fee Target Audience: Academicians Research Scholars Industry Experts Students with strong academic interest Publisher: Philip Mathew Director Christ College, Vizhinjam Address: St.Peters Carmel Campus Kalluvettankuzhi, Vizhinjam Thiruvananthapuram-695521 Contact Us: Philip Mathew Director Christ College, Vizhinjam Email: chrisarchjournal@gmail.com Website: https://cmj.christcollegevizhinjam.ac.in/
SUSTAINABLE WASTE MANAGEMENT PRACTICES IN CONSTRUCTION INDUSTRY
The construction industry is one of the largest contributors to global waste generation, particularly through construction and demolition (C&D) activities. Inefficient waste management in this sector not only leads to environmental degradation but also results in economic losses, safety hazards, and regulatory challenges. This paper aims to investigate the critical issues related to waste generation in the construction industry, with a specific focus on the challenges faced in managing such waste effectively. The study also seeks to understand the broader impact of poor waste management and evaluate the effectiveness of current policies and practices in place. A mixed- method approach was employed, combining qualitative interviews with construction professionals and the analysis of secondary data, including policy documents, research papers, and industry reports. The findings indicate that poor planning, limited awareness, lack of training, and insufficient enforcement of environmental regulations are the major obstacles in achieving sustainable waste management. Additionally, existing waste management policies are often outdated or not effectively implemented on construction sites. The study concludes that a more integrated and proactive approach is essential for improving waste management in the construction industry. Recommendations include the adoption of modern waste tracking technologies, increased stakeholder engagement, stricter policy enforcement, and regular training programs for workers. This research contributes to the growing need for sustainable practices in the construction sector and provides insightsfor policymakers and industry leadersto revise and strengthen current waste management frameworks. References Ajayi, S. O., Oyedele, L. O., Bilal, M., Akinade, O. O., Alaka, H. A., Owolabi, H. A., & Kadiri, K. O. (2015). Waste effectiveness of the construction industry: Understanding the impediments and requisites for improvements. Resources, Conservation and Recycling, 102, 101–112. https://doi.org/10.1016/j.resconrec.2015.06. 001 Begum, R. A., Siwar, C., Pereira, J. J., & Jaafar, A. H. (2009). Attitude and behavioral factors in waste management in the construction industry of Malaysia. Resources, Conservation and Recycling, 53(6), 321-328. https://doi.org/10.1016/j.resconrec.2009.01.005. Osmani, M., Glass, J., & Price, A. D. F. (2008). Architects’ perspectives on construction waste reduction by design. Waste Management, 28(7), 1147–1158. https://doi.org/10.1016/j.wasman.2007.05.011 Yuan, H., & Shen, L. (2011). Trend of the research on construction and demolition waste management. Waste Management, 31(4), 670–679. https://doi.org/10.1016/j.wasman.2010.10.030 Cochran, K., & Townsend, T. (2010). Estimating construction and demolition debris generation using a materials flow analysis approach. Waste Management, 30(11), 2247–2254. https://doi.org/10.1016/j.wasman.2010.06.009 Lu, W., & Yuan, H. (2011). A framework for understanding waste management studies in construction. Waste Management, 31(6), 1252–1260. https://doi.org/10.1016/j.wasman.2011.01.01 8 Tam, V. W., & Tam, C. M. (2006). Evaluations of existing waste recycling methods: A Hong Kong study. Building and Environment, 41(12), 1649–1660. https://doi.org/10.1016/j.buildenv.2005.06.017
AN ANALYSIS ON "THE INFLUENCE OF SOCIAL MEDIA SENTIMENT AND NEWS EVENTS ON RETAIL INVESTOR BEHAVIOR IN BITCOIN DURING PERIODS OF HIGH VOLATILITY”
This study examines the impact of social media sentiment and news events on retail investor behavior in Bit coin during periods of high volatility. Using a mixed-methods approach, we analyze the relationship between social media sentiment, news events, and Bit coin price movements. Our findings suggest that social media sentiment and news events significantly influence retail investor behavior, particularly during periods of high volatility. The study provides insights into the role of sentiment analysis and news events in shaping investor decisions, contributing to a better understanding of crypto currency market dynamics. REFERENCES Bollen, J., Mao, H., & Zeng, X. (2011). Twitter mood predicts the stock market.Journal of Computational Science, 2(1), 1-8. https://www.google.com/search?q=https%3A//doi.org/10.1016/j.jcs.2010.12.007 Bordino, I., Coviello, S., & Trillo, F. (2020). The impact of social media sentiment on cryptocurrencies: An analysis on Bitcoin and Ethereum. In Proceedings of the 12th International Conference on Agents and Artificial Intelligence (pp. 574-581). SciTePress. Dredge, R., & Wylie, R. (2021). The influence of Elon Musk's tweets on Bitcoin and Dogecoin prices. Journal of Behavioral Finance & Economics, 11(2), 45-60. Goodfellow, I., Bengio, Y., & Courville, A. (2016). Deep learning. MIT Press. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-292. https://doi.org/10.2307/1914185 Karalev, K., & Miller, J. (2019). Regulatory news and cryptocurrency volatility. In Proceedings of the 2019 IEEE International Conference on Big Data (pp. 53-58). IEEE. Kim, Y., & Lee, S. (2019). The relationship between social media data and cryptocurrency Market volatility: An empirical study on Bitcoin and Ethereum. Sustainability, 11(11), 3160. https://doi.org/10.3390/su11113160
INTEGRATIVE ENSEMBLE TECHNIQUES FOR ENHANCED KNOWLEDGE DISCOVERY IN DATA MINING SYSTEMS
The growing volume and complexity of data necessitate effective knowledge discovery techniques. Knowledge discovery in data mining (KDD) has become an essential process for extracting actionable insights from large and complex datasets. Traditional single-model approaches often suffer from limitations such as overfitting, sensitivity to noise, and reduced generalizability when applied across diverse problem domains. To address these challenges, this study proposes an integrative ensemble framework that combines multiple machine learning algorithms for enhanced knowledge discovery. The framework leverages ensemble strategies— such as bagging, boosting, and stacking—while incorporating hybrid integration mechanisms to optimize predictive accuracy, robustness, and interpretability. Experimental evaluation across benchmark datasets demonstrates that the proposed approach consistently outperforms individual models in terms of classification accuracy, precision, recall, and F-measure. Furthermore, the integrative ensemble system improves the scalability and adaptability of data mining processes, making it well-suited for real-world applications in domains such as healthcare, finance, and social network analysis. This paper highlights the significance of ensemble learning as a cornerstone in the evolution of next-generation knowledge discovery systems, offering a more reliable and comprehensive pathway for decision support and intelligent analytics. REFERENCES Breiman, L. (2001). Random Forests. Machine Learning Chawla, N. V., Bowyer, K. W., Hall, L. O., & Kegelmeyer, W. P. (2002). SMOTE: Synthetic Minority Over-sampling Technique. Journal of Artificial Intelligence Research Dietterich, T. G. (2000). Ensemble Methods in Machine Learning. In Multiple Classifier Systems (pp. 1-15). Springer. Freund, Y., & Schapire, R. E. (1997). A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting. Journal of Computer and System Sciences, Wolpert, D. H. (1992). Stacked Generalization. Neural Network. Dietterich, T. G. (2000). Ensemble Methods In Machine Learning. Rokach, L. (2010). Ensemble-Based Classifiers. Artificial Intelligence Review Kuncheva, L. I. (2014). Combining Pattern Classifiers: Methods And Algorithms (2nd Ed.). Wiley Zhou, Z. H. (2012). Ensemble Methods: Foundations And Algorithms. Crc Press. Kotsiantis, S. B. (2011). Combining Bagging, Boosting, Rotation Forest And Random Subspace Methods. Artificial Intelligence Review Zhang, C., & Ma, Y. (2012). Ensemble Machine Learning: Methods And Applications. Springer. Polikar, R. (2006). Ensemble Based Systems In Decision Making. IEEE Circuits And Systems Magazine
EMBODIED STORYTELLING: AN ANALYSIS OF THE ROLE OF CHILD GAIT IN SHAPING NARRATIVE IDENTITY IN THE SELECT NOVELS: BELOVED, THE GOD OF SMALL THINGS AND TO THE LIGHTHOUSE
This research explores the literary representation of children's gait wobbling, toddling, skipping and stumbling as a symbolic register of psychological growth, emotional fragility, and resistance. Although mobility has been widely examined in literary and cultural studies, the specific ways in which children’s bodily movement contributes to narrative meaning remain largely overlooked. The aim of this study is to reposition the child’s developing gait as a significant literary device that reflects inner transformation, social constraints, and shifting power dynamics. The methodology employed involves close reading and comparative literary analysis of selected texts that foreground children's movement. Works analyzed include Beloved by Toni Morrison, The God of Small Things by Arundhati Roy, and To the Lighthouse by Virginia Woolf. These texts reveal how the physicality of children’s movement is often used to express unspoken emotions, mark transitions in psychological development, and challenge adult-imposed structures. The findings indicate that the portrayal of children’s gait is deeply expressive, operating as a nonverbal language within the narrative. Whether signaling emotional instability, tentative autonomy, or subtle forms of defiance, changes in gait become powerful indicators of character evolution and narrative tension. In conclusion, the study argues that children's gait in literature offers a unique lens through which to understand embodiment, narrative form, and the politics of childhood. It invites a reconsideration of movement as not merely functional or decorative, but as a key element in literary meaning-making and in articulating the complexity of growing up. REFERENCE: Ahmed, S. (2006). The cultural politics of emotion. Routledge. Beloved. PMLA, 108(3), 474–488. https://doi.org/10.2307/462656 Bose, B. (2003). The God of Small Things: A study in postcolonial resistance. Atlantic. Blanchard, A., DeLoache, J., & Burns, S. (2005). Learning to walk: Infants’ gait and its relation to cognitive development. Developmental Psychology, 41(5), 877–886. https://doi.org/10.1037/0012-1649.41.5.877 Čermáková, A., & Mahlberg, M. (2022). Gendered body language in children’s literature: A corpus stylistic perspective. Language and Literature, 31(3), 213–236. https://doi.org/10.1177/09639470221097735 Flin t, K. (2010). The Cambridge companion to Virginia Woolf (2nd ed.). Cambridge University Press. Henderson, M. (2002). Toni Morrison and the politics of ambiguity. University of Missouri Press. Korte, B. (1997). Body language in literature. University of Toronto Press. Lee, H. (1997). Virginia Woolf. Vintage. Lloyd, G. (2009). Children, embodiment, and modernism in Virginia Woolf’s fiction. Marcus, J. (1981). Virginia Woolf and the languages of patriarchy. Indiana University Press. Merleau-Ponty,M (1962). Phenomenology of perception (C. Smith, Trans.). Routledge. Morrison, T. (1987). Beloved. Alfred A. Knopf. Modernist Cultures, 4(2), 151–167. https://doi.org/10.3366/E2041102209000200 Morrison, T. (1987). Beloved. Alfred A. Knopf. Pandey, G. (2001). Remembering partition: Violence, nationalism and history in India. Cambridge University Press. Roy, A. (1997). The God of Small Things. IndiaInk. Rushdy, A. H. A. (1999). Remembering generational memory in Toni Morrison’s Beloved. American Literary History, 11(1), 60–91 Schaefer, S., Jagenow, D., Verrel, J., & Lindenberger, U. (2019). The influence of walking on executive function in young children. Frontiers in Psychology, 10, 123. https://doi.org/10.3389/fpsyg.2019.00123 Stoffregen, T. A., Bardy, B. G., Smart, L. J., & Pagulayan, R. J. (2017). Locomotion and cognition: The contribution of postural control to higher order function. Ecological Psychology, 29(1), 1–20. https://doi.org/10.1080/10407413.2017.1276013 Thieme, J. (2010). Postcolonial literary geographies: Out of place. Palgrave Macmillan. Wikipedia contributors. (2025, January 10). Embodied cognition. In Wikipedia. https://en.wikipedia.org/wiki/Embodied_cognition Woolf, V. (2005). To the lighthouse. Houghton Mifflin Harcourt. (Original work published 1927) Wyatt, J. (1993). Giving body to the word: The maternal symbolic in Toni Morrison’s Christian, B. (1997). Black feminist criticism: Perspectives on Black women writers. University Press of America.
“ADOPTION AND GROWTH OF PASSIVE INVESTING: A STUDY ON INVESTOR AWARENESS AND PREFERENCE FOR INDEX FUNDS”
In recent years, passive investing via index funds and ETFs has gained significant traction in Indian financial markets. This study examines retail investors’ awareness, preferences, and perceptions of passive investment strategies, emphasizing cost-effectiveness, market performance, risk, and accessibility as key motivators driving their adoption over actively managed funds. Using a descriptive research design, we combine secondary market data with survey responses from Indian retail investors. Analysis reveals that lower expense ratios, consistent long-term returns, and greater transparency are the main drivers of preference, while limited financial literacy, restricted access to products, and misconceptions about performance remain significant barriers. The findings provide actionable insights for asset management firms, financial advisors, and policymakers to enhance investor education and expand index fund adoption in India. REFERENCES: Mishra, S. K. (2020). A study on investor awareness and preference of mutual funds with reference to index funds. Journal of Critical Reviews, 7(11), 3294–3303. https://doi.org/10.31838/jcr.07.19.4 Malhotra, P. (2024). The rise of passive investing: A systematic literature review applying PRISMA framework. Journal of Capital Markets Studies. Emerald Publishing. Joshi, G. B., & Dash, R. (2023). Analysis of active vs passive investment behaviour in emerging markets. Management, 27(1), 130–156. Bank for International Settlements. (2018). The implications of passive investing for securities markets [Quarterly Review]. BI Investopedia. (2011). A brief history of exchange-traded funds. (Historic trace of ETFs and index funds). Financial Times. (2025, March; six months ago). ETFs increase efficiency of markets, new study shows. FT.com. Economic Times (India). (2025, July 25). Mutual fund houses launch over 100 passive funds in 2025. Will Sebi's new rules shift the trend? The Economic Times.
UNDERSTANDING THE RELATIONSHIP BETWEEN FEAR OF NEGATIVE EVALUATION, SOCIAL SUPPORT, AND PSYCHOLOGICAL DISTRESS AMONG COLLEGE STUDENTS
The present study aims to understand the relationship between Fear of Negative Evaluation (FNE), Perceived Social Support (PSS), and Psychological Distress (PD) among college students. College students who constantly worry about being judged by peers or teachers may suffer from anxiety, low self-esteem, or isolation, which can affect their academic performance and mental well-being. A total of 150 undergraduate students participated in the study, selected through convenience sampling. The variables were assessed using three standardised self-report scales: the Brief Fear of Negative Evaluation Scale (Leary, 1983), the Multidimensional Scale of Perceived Social Support (MSPSS), and the Kessler Psychological Distress Scale (K10). The findings are expected to enhance our understanding of the psychological struggles facedm by students and highlight the protective role of social support in reducing distress. REFERENCES: Arslan, G., Yıldırım, M., & Karataş, Z. (2020). Perceived social support, stress, and well-being in young adults during the COVID-19 pandemic. International Journal of Mental Health and Addiction, 20(3), 1883–1895. https://doi.org/10.1007/s11469-020-00392-5 Cohen, S., & Wills, T. A. (1985). Stress, social support, and the buffering hypothesis. Psychological Bulletin, 98(2), 310–357. https://doi.org/10.1037/0033-2909.98.2.310 Kessler, R. C., Andrews, G., Colpe, L. J., Hiripi, E., Mroczek, D. K., Normand, S. L., Walters, E. E., & Zaslavsky, A. M. (2002). Short screening scales to monitor population prevalences and trends in nonspecific psychological distress. Psychological Medicine, 32(6), 959–976. https://doi.org/10.1017/S0033291702006074 Leary, M. R. (1983). A brief version of the Fear of Negative Evaluation Scale. Personality and Social Psychology Bulletin, 9(3), 371–375. https://doi.org/10.1177/0146167283093007 Sahoo, S., & Khess, C. R. (2021). Fear of negative evaluation, social support, and psychological distress among Indian undergraduates in the post-pandemic phase. Asian Journal of Psychiatry, 64, 102784. https://doi.org/10.1016/j.ajp.2021.102784 Strahan, E., Zytowski, D., & Paulson, B. (2008). Fear of negative evaluation and its relation to social anxiety among university students. Journal of Anxiety Disorders, 22(1), 44–54. https://doi.org/10.1016/j.janxdis.2007.08.003 Weeks, J. W., Heimberg, R. G., Rodebaugh, T. L., & Norton, P. J. (2008). Exploring the relationship between fear of positive evaluation and social anxiety. Journal of Anxiety Disorders, 22(3), 386–400. https://doi.org/10.1016/j.janxdis.2007.04.009 Yildirim, F., Kocabiyik, O., & Gurkan, S. (2018). The role of perceived social support on depression, anxiety, and stress among university students. Journal of Psychology Research, 8(2), 123–134. https://doi.org/10.17265/2159-5542/2018.02.004 Zimet, G. D., Dahlem, N. W., Zimet, S. G., & Farley, G. K. (1988). The Multidimensional Scale of Perceived Social Support. Journal of Personality Assessment, 52(1), 30–41. https://doi.org/10.1207/s15327752jpa52012 Zimet, G. D., Powell, S. S., Farley, G. K., Werkman, S., & Berkoff, K. A. (1990). Psychometric characteristics of the Multidimensional Scale of Perceived Social Support. Journal of Personality Assessment, 55(3–4), 610–617. https://doi.org/10.1080/00223891.1990.96
ROLE OF TOURISM IN ACHIEVING THE UNITED NATION’S SUSTAINABLE DEVELOPMENT GOALS (SDGS)
One of the biggest and fastest-growing sectors in the world, tourism is crucial to the worldwide endeavour to meet the Sustainable Development Goals (SDGs) of the UN by 2030. Using secondary data from international sources like the World Bank, the United Nations World Tourism Organization (UNWTO), and national tourism development reports, this study examines the diverse ways that the tourism industry contributes to the SDGs. SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action) are the main SDGs that are the subject of the analysis because they are the ones that tourism directly affects. According to the research, tourism boosts jobs and the economy, especially in underdeveloped and small island countries, but it also presents problems with environmental damage and cultural commodification. In line with the SDG framework, eco-tourist concepts, communitybased tourism, and sustainable tourism projects have demonstrated quantifiable advantages. In many nations, the data also point to shortcomings in infrastructure development, policy execution, and measurement systems. The study comes to the conclusion that improved crosssectorial collaboration, policy alignment, and monitoring systems are necessary for tourism to be a dependable engine of sustainable development. Governments, industry participants, and development organizations are given suggestions on how to maximize tourism's contribution to the SDGs. References: United Nations World Tourism Organization. (2022). Tourism and the Sustainable Development Goals – Journey to 2030. UNWTO.https://www.unwto.org/tourism-and-sdgs World Bank. (2021). World development indicators: Tourism. World Bank. https://data.worldbank.org/indicator/ST.IN T.RCPT.CD World Travel & Tourism Council. (2020). Economic impact report 2020. WTTC. https://wttc.org Gössling, S., Scott, D., & Hall, C. M. (2015). Tourism and water: Interactions, impacts and challenges. Channel View Publications. Hall, C. M., & Gössling, S. (2019). Sustainable culinary systems: Local foods, innovation, and tourism & hospitality. Routledge. Scheyvens, R., & Biddulph, R. (2018). Inclusive tourism development. Tourism Geographies, 20(4), 589–
NARRATIVES BEYOND SCREEN: POST-INTERNET LITERATURE AND THE UNCHANGING ESSENCE OF LITERARY EXPERIENCE
This article attempts a comparative study of two emotionally intense literary works: Sylvia Plath’s Ariel (1965, a seminal work of confessional poetry) and Natasha Trethewey’s Native Guard (2006, a digitally disseminated historical and elegiac poetry collection) to show that despite the vivid format of publication, the fundamental literary essence is unchanged. Looking through the lens of history, literature has journeyed from oral traditions to written scriptures, from printed texts to digital platforms. The central aim is to examine whether these fundamental elements of literature and its literary experiences are being preserved across different mode of publication. Literature is used to connect the self and the other, the author and the reader, in ways that go beyond its publication method. The article employs critical frameworks from reader response theory, media theory and narratology to do a comparative analysis of both literary works examining narrative and thematic style, experimental dimensions of each text and analysing the reader engagement in different platforms. The rise of digital literature has sparked numerous debates about whether screen-based reading will alter the literary experience. The results reveal that while medium may influence the accessibility and interactivity of a literary work, the reader engagement and the essence of literary expression that engulfs the power to articulate emotional truth, to evoke critical introspection, to express and reflect reality vividly with the use of language and literary devices remain constant regardless whether a literary work is being read on a printed text or on a touch screen interface. References Genette, G. (1980). Narrative discourse: An essay in method. Cornell University Press. Hayles, N. K. (2008). Electronic literature: New horizons for the literary. University of Notre Dame Press. Iser, W. (1978). The implied reader: Patterns of communication in prose fiction from Bunyan to Beckett. Johns Hopkins University Press. Jauss, H. R. (1982). Toward an aesthetic of reception. University of Minnesota Press. McLuhan, M. (1964). Understanding media: The extensions of man. McGrawHill. Plath, S. (1965). Ariel. Faber & Faber. Philip, M. N., & Trethewey, N. (2018). The history of trauma and the trauma of history in M. NourbeSe Philip’s Zong! and Natasha Trethewey’s Native Guard. Études Anglaises, 71(4), 431–445. https://www.researchgate.net/publication/323244875_The_History_of_Trauma_and_ the_Trauma_of_History_in_M_NourbeSe_Philip's_Zong_and_Natasha_Tretheway's_Native_Guard. Trethewey, N. (2007). Native Guard. Mariner
AUTHENTIC GREEN MARKETING: BUILDING TRUST THROUGH GREEN PRODUCTS MARKETING
The study analyzes the idea of authentic green marketing and the way it helps consumers of green products establish trust. As environmental concerns have grown, green marketing has become a key company strategy. Authentic green marketing is essential for sustainable development. The study looks into the elements that affect consumers' faith in green products, such as perceived value, satisfaction, and word-of-mouth. REFERENCES Amir, T., & Daryal, A. (2024). Impact of Green Marketing on Consumer Trust and Buying Behavior. *Research Review: International Journal of Multidisciplinary*. Brown, P., & Singer, J. (2015). Greenwashing: A Major Consumer Trust Issue. *Journal of Environmental Marketing*, 12(2), 25–33. Dewangan, D. P., & Pandey, R. K. (2024). Fostering Brand Trust and Loyalty: The Impact of Green Marketing Strategies. *Ajasra*, 11(1), 97–111. Foroudi, P., et al. (2022). Does Corporate Social Responsibility and Green Product Innovation Boost Organizational Performance? A Moderated Mediation Model of Competitive Advantage and Green Trust. Kumar, A., Mallick, S. S., Hota, S. L., Vasudevan, A., & Şimşek, S. A. (2024). Green Marketing Strategies: Enhancing Brand Image and Consumer Trust in Sustainable Development. *Prabandhan: Indian Journal of Management* Leonidou, C. N., & Skarmeas, D. (2017). Gray Shades of Green: Causes and Consequences of Green Skepticism. *Journal of Business Ethics*, 144, 401–415. Fang, Z. (2024). Greenwashing versus green authenticity: How green social media influences consumer perceptions and green purchase decisions. Sustainability, 16(23), 10723. Correia, E., Silva, L., & Ferreira, M. (2023). Analysing the influence of green marketing communication on consumers’ green purchasing behaviour: Evidence from Portugal. Journal. Majeed, M. U., & Others. (2022). Green marketing approaches and their impact on consumer purchase intentions. Sustainability, 14(18), 11703. Chen, G., & Others. (2024). Green marketing horizon: Industry sustainability through eco-innovation — evidence from Pakistan’s manufacturing sector. Hidayat, M. S., Kasnowo, & Dwihandoko, T. H. (2024). The relationship between green marketing and business performance: A systematic literature review. Innovative: Journal of Social Science Research, 4(4), 3966–3978.
AN ANALYTICAL STUDY ON BLOOD DONOR DATABASE: TRENDS, DEMOGRAPHICS, AND IMPLICATIONS FOR VOLUNTARY BLOOD DONATION
Blood donation is not only a noble act but also a critical one, especially in India, where the need for blood is ever-present. Donating blood can save lots of lives. This study analysed a blood donor database collected during a community health project by social work students. The purpose of the study was to identify trends in donation frequency, demographic details, and the factors that motivate individuals to donate blood. The study was descriptive, conducted in the Thiruvananthapuram district. Data was gathered using a structured questionnaire from 239 participants. The findings reveal that the majority of respondents (74.9%) are occasional donors, while only 25.1% donate blood regularly. Gender distribution also shows that males outnumber females. A substantial proportion of donors cited social responsibility and emergency needs as the reason for giving blood. The findings aim to support strategies that improve donor retention and recruitment. A descriptive design was used for the study. The tool used for data collection was a structured questionnaire, consisting of demographic and frequency-of-donation-based questions. The data mobilised was analysed using descriptive statistics. References Shaz, B. H., Demmons, D. G., Crittenden, C. P., Carnevale, C. V., Burnett, M., Easley, K., et al.(2010). Motivators and Barriers to Blood Donation in African American College Students.Transfusion and Apheresis Science. Alfouzan, N. (2014). Knowledge, Attitudes, and Motivations towards Blood Donation among King Abdulaziz Medical City Population. International Journal of Family Medicine Thakur, A., Singh, H., & Bishwas, C. (2015). Knowledge and practices of blood donation among the undergraduate students of district Una, Himachal Pradesh, India. Global Journal of Medical and Public Health. Nwogoh, B., Aigberadion, U., & Nwannadi, A. I. (2013). Knowledge, attitude, and practice of voluntary blood donation among healthcare workers at the University of Benin Teaching Hospital, Benin City, Nigeria. Journal of Blood Transfusion Wiersum-Osselton, J. C., Der Kreek, T. M., Brand, A., Veldhuizen, I., Van Der Bom, J. G., & DeKort, W. (2014). Risk factors for complications in donors at first and repeat whole blood donation: a cohort study with assessment of the impact on donor return. Blood Transfusion Allain, J. (2011). Moving on from voluntary non-remunerated donors: Who is the best blood donor? British Journal of Haematology Duboz, P., & Macia, E. (2010). Blood donors and blood collectionTransfusion Asamoah-Akuoko, L., Hassall, O. W., & Bates, I. (2017). Blood donors’ perceptions, motivators and deterrents in sub-Saharan Africa – a scoping review of evidence. British Journal of Haematology Steele, W. R., Schreiber, G. B., Guiltinan, A., et al. (2008). Role of altruistic behaviour, empathetic concern, and social responsibility motivation in blood donation behaviour Transfusion.